Arabization opens up vast untapped markets. There are 250 millions of native speakers of the Arabic language living in 18 Arab countries that extend between the Persian Gulf and Atlantic Ocean.

• Arabic is the official language of Saudi Arabia, Egypt, Yemen, United Arab Emirates, Oman, Kuwait, Bahrain, Qatar, Iraq, Syria, Jordan, Lebanon, Sudan, Libya, Tunisia, Algeria, and Morocco. In addition many millions of Moslems in other countries speak the Arabic language as it is the language of Islam and of the Holy sacred Koran.
  

• The United Nations defined Arabic as the 5th most important language worldwide.

• The growth rate in Arabic computer market during 98/99 was estimated by 50%.

• Arabic market PC sales in 2000 were estimated to 2 million.

Dramatic improvements in communication technologies and the advance of the Internet have enabled all business to have global reach. Arabic market is not separated from the international market by any mean, on the contrary, it is an integral part of it.

The Arabic world is one of the most powerful buying areas world wide, but linguistic and cultural differences remain a major barrier to business. So only localized products can take full advantage of market opportunities.

Nowadays, big computer companies are more interested in the Arabic market. Examples of these big names are Microsoft, Oracle, Lotus, IBM, NCR, ICL, Novell, Unisys and others. We can see how it makes difference when we realize that Microsoft sales of Arabic versions in Egypt (the native language in Egypt is the Arabic Language) is 90% versus 10% of English versions.